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Client: Bell Canada. Location: Toronto. Delivered By: pimedia (as a part of a larger multi-vendor international team). Client Profile : Bell Canada is the largest Telecom service provider in Canada. Business Challenge: Bell had a number of varying web portals that targeted a similar cross-section of the tarket market. They wanted to refine this focus and drive cross-channel sales. Our Solution : An online asset consolidation e-strategy was developed and implemented. Value Delivered : Increased cross-selling opportunities, provided a seamless single portal for all customer needs, and helped track online buying patterns and develop customized promos to leverage the pattern. |
bell.ca |